Campaigner EMM - SPF and DKIM Configuration

With the growing concern of email marketing misuse and SPAM/Spoofing email systems setup, additional security precautions have been enacted by most businesses and email service providers. The precautions that have become quite prominent are SPF & DKIM Record verification.

Definitions:

SPF stands for ‘Sender Policy Framework’ and essentially outlines who has the authority to send e-mails on behalf of a domain. 

DKIM stands for 'DomainKeys Identified Mail'. This is an authentication method that uses a key on both the club's sending domain and Clubhouse Online's Email Marketing servers. This ensures that when an email is sent to one of the club’s contacts, from an address showing the club’s domain, the recipient’s email server can confirm that the key sent with the email matches the key set up with the club’s domain.

Purpose:

To ensure the club's email campaigns are trusted by their recipients because the keys can be verified. This will improve deliverability and help ensure campaigns are delivered to the club's recipient’s inbox.

Setup:

For the Clubhouse Online team to implement these authentication methods for all campaigns the club will be sending, the following records must be added to the club’s DNS settings associated with the relevant email domain. All records must be entered using the exact syntax provided to ensure proper configuration without error.

If DNS updates are unfamiliar to club staff, it is recommended to consult the club’s IT team or the domain registrar (e.g., GoDaddy, Network Solutions, etc.).

DKIM:

Record Type: CNAME 

Name: em._domainkey.ClubDomain.com
Value: dkim.emailcampaigns.net.


Note: The ClubDomain section of the record name should be replaced with your club's actual domain.

SPF:

Record Type: TXT
include:mailer.clubhouseonline-e3.com

Below is an example of an SPF record that would apply to emails being sent from the club’s Clubhouse Online Email Marketing system.
[the club’s domain here]  IN TXT "v=spf1 mx a include:mailer.clubhouseonline-e3.com -all"
Note: The above record is provided only as an example of how the SPF record could be configured and should not be used as an exact entry unless confirmed by the domain administrator and/or IT team.